Snapdragon 665

Today at Qualcomm’s AI Day in San Francisco we saw the reveal of the new Snapdragon 665 and Snapdragon 730 SoCs and platforms. The new chipsets represent updates to Qualcomm’s mid-range and upper-mid-range line-up in the 600 and 700 series. In the last year we’ve seen Qualcomm be particularly active in these segments, pushing out new platforms in extremely quick fashion. Seemingly the reason for this quick succession is that these product segments are extremely cut-throat in terms of price sensitivity, and having new products exactly tailored to customer’s needs often will give one the competitive edge and the desired design wins.