Barcodes & Goggles - Making Science Fiction Reality

The best way I can put this is that the Nexus One likes to do math on things. If anything it’s a testament to Moore’s Law and the fact that we can do more in the palm of our hands today than we could do on our desks a decade ago.

Android has a built in barcode processing library that it can use alongside the Nexus One’s integrated camera to act as a fancy barcode scanner. The combination has two major implications:

1) There are many applications that allow you to scan any barcode (e.g. off a book at a bookstore or an Xbox 360 at Walmart) and return pricing results. Google’s own shopping website when browsed with an Android phone has a scan barcode button that will activate your phone’s camera and return Google Product Search results. This doesn’t bode well for brick and mortar retailers, but it’s great for walking into Best Buy and quickly finding out if something you want is cheaper online.

2) You can also use the barcode scanner to download apps from the Android Marketplace. You may have seen QR codes before:

Open any barcode scanner application and point the camera at the QR code and your phone will automatically take you to that application in the marketplace.

While the iPhone does have barcode scanning abilities, the infrastructure doesn’t appear to be as well built as what’s in Android. That being said, I thought I’d be using this feature a lot more than I ended up doing.

Such interwoven barcode scanning is super neat at first. I found myself scanning everything physically possible.

Price comparisons in stores are nice, but I rarely shop in brick and mortar stores. If I do, I usually need whatever it is I’m shopping for right then and there so any mobile price comparison doesn’t help. I suspect that for a slightly more mainstream user, this feature has more value.

In downloading Android apps, I find it faster to simply use the marketplace. The exception being if I see a news post about an app I’d like to try out, usually there’s a barcode I can scan in the newspost. The capture and scan of the barcode usually takes long enough (gotta hold your hand still) to make it no faster than just using the marketplace app though. In this case, the Nexus One gets more points on paper but not as many in real world usage.

Google also ships the Goggles app on the Nexus One’s Android build. Similar to the barcode app, Goggles performs a rudimentary image search for anything you point the camera at. It works really well for things like logos right now, but it’s not powerful enough to do much more.

Ultimately the strength in these two apps comes in their ultimate end goal: the ability to point your smartphone camera at anything and find out exactly who or what it is. See a funny looking animal walking around? Point, search, ah-ha results! Does that person look familiar to you? Point, scan, done. We’re not quite there yet but given Google’s data mining origins, it makes sense that its start begins with Android.

Email & Syncing Battery Life: Unimpressive
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  • KaarlisK - Saturday, April 3, 2010 - link

    ´´The graph below shows the rough costs of simply keeping up with fab technology every two years:´´
    Can´t seem to find it.
  • deputc26 - Saturday, April 3, 2010 - link

    Thanks Anand, Great Review!
  • windywoo - Sunday, April 4, 2010 - link

    Taken out of context like that, the quote sounds like it is describing a graph of smartphone prices, laptops, e-readers :) Fab tech.
  • Nihility - Saturday, April 3, 2010 - link

    I just know that after experiencing any responsiveness issues, that within a few months I'll get really frustrated with the device.
    I still have an iPhone 2G and I hate it. Takes forever to launch apps, browsing the web is a miserable experience and the battery life sucks. I'm definitely in the market for a better phone but I think I'll just wait for something smoother.

    One of my main gripes is that my navigation app for the iPhone takes ages to load and if I get a call mid-work I'll have to restart it. Hate that.

    Like Anand said, on paper the N1 is perferct but I'll let them smooth out the rough parts before I get one.
  • Exelius - Saturday, April 3, 2010 - link

    I had the same complaint of my iPhone 3G. I bought a 3GS the day it came out and it is a huge improvement over both the 2G and 3G in responsiveness. My girlfriend has a regular 3G and much prefers using my 3GS over her own phone when browsing the web or using the Maps application.

    If responsiveness is a problem on the iPhone platform, get a 3GS before ditching the iPhone completely. The hardware on the 3GS is roughly equivalent to the Nexus One.
  • Nihility - Saturday, April 3, 2010 - link

    No way. Fool me once, shame on you. Fool me twice...
    No more iPhones for me.

    My main concern was all my apps, but most of them are available for the Android so there's nothing holding me back. I'll be glad to get rid of iTunes.
  • solipsism - Saturday, April 3, 2010 - link

    You're comparing a phone from 2007 with an ARMv6 @400MHz w/ 128MB RAM and discounting the model that came two years later with ARMv7 @ 600MHz w/ 256MB RAM. Makes perfect sense¡
  • KaarlisK - Saturday, April 3, 2010 - link

    I love both the attention to detail and depth you have :)

    And I have to say that Android, not WinMo7, is the replacement for Windows Mobile 6.5 in my eyes. WinMo7 just isn´t WinMo :D
  • LuxZg - Sunday, April 4, 2010 - link

    I agree, great review, I think I've never read anything that long about a phone :)
    And I agree with Android being a true Windows Mobile successor.. I don't have money for stuff like this, but if I did - I'd want all the freedom of my PC on my mobile as well. In that regard, Android seems to be the only option at the moment.

    There is one thing that will clearly make lives of some people miserable.. Data rates in some countries are horrible, and smartphones all rely on mobile data connection heavily, but Nexus One is a data-hog champion by the looks of it. Hopefully, by the time I'll be able to afford phones like this one, this will be solved :)
  • macs - Saturday, April 3, 2010 - link

    Thank you Anand, the review is great and as an owner of the Nexus One I agree with your thoughts.

    Android world is so wide that it's really hard to have a complete review and I think what is really missing here is something about the community around Android, XDA forum, CyanogenMOD , USB Tethering, WIFI Tethering,...

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