MWC 2017: Samsung Press Conference
by Anton Shilov & Matt Humrick on February 26, 2017 12:55 PM EST12:57PM EST - We're here at Samsung's MWC 2017 press conference.
12:57PM EST - Matt on text, Anton on photos
12:58PM EST - Ian is here too, but he's busy writing up the Samsung news article.
12:58PM EST - After walking 1.2 miles from the LG press conference to the Huawei event, I couldn’t get in because the building was at capacity.
12:59PM EST - The Wi-Fi here is dead. We're uploading pics via 4G
01:00PM EST - Samsung usually announces its next Galaxy phone at MWC, but it already stated that it’s not announcing the Galaxy S8 here.
01:00PM EST - Instead, this event should feature some new tablets.
01:00PM EST - As such, this event is much smaller and less ostentatious than previous MWC events.
01:01PM EST - Sorry for the quality of the photos. We're sitting towards the back of the room.
01:04PM EST - It should be starting soon. Samsung's running a little late.
01:05PM EST - Hopefully it starts before I fall asleep
01:08PM EST - I need more coffee
01:11PM EST - I've been listening to the same song playing in a loop for 30 minutes
01:12PM EST - There have not been many interesting Android tablets lately
01:14PM EST - Most of the compelling high-end tablets are running Windows 10
01:18PM EST - Apparently there's a technical difficulty with the projector
01:22PM EST - Here we go!
01:23PM EST - Showing a video about quality assurance testing. Odd way to start a press conference
01:24PM EST - Still trying to assuage people's fears about Note7 I guess
01:25PM EST - "You have to give people what they want"
01:25PM EST - Reflecting on the past 6 months
01:26PM EST - Determined to correct past mistakes
01:26PM EST - Wants to regain customers' trust
01:26PM EST - Samsung has implemented an 8-point battery safety check and battery safety advisory group
01:27PM EST - A protestor was just asked to get off the stage
01:28PM EST - Thanking customers for remaining loyal to Samsung
01:28PM EST - Now looking to the future
01:28PM EST - New network technology, tablets, VR
01:28PM EST - First up: 5G
01:29PM EST - Tim Baxtor, President & COO Samsung America, on stage
01:30PM EST - Connecting devices. IoT
01:30PM EST - Connect everything!
01:31PM EST - Samsung has invested heavily in 5G
01:31PM EST - Talking about how great 5G is
01:32PM EST - Fast, low-latency, ubiquitous
01:32PM EST - Samsung launching its 5G network portfolio
01:33PM EST - Infrastructure, 5G radio, and 5G home router for consumers
01:33PM EST - 5G in the home instead of fiber
01:33PM EST - "Modem SoC" That's a pretty generic name
01:34PM EST - Spokesperson from Verizon on stage
01:35PM EST - Samsung is working with Verizon on 5G network trials
01:36PM EST - Now doing customer trials
01:36PM EST - Will begin in the next 60 days
01:38PM EST - Involves interoperability testing between devices and deployed network
01:38PM EST - It sounds like these trials are for fixed wireless applications
01:39PM EST - Moving on to tablets
01:40PM EST - The role of the tablet has become less defined
01:40PM EST - Most tablet usage takes place in the home
01:40PM EST - This usage still requires mobility
01:41PM EST - Most people see tablets as entertainment devices
01:41PM EST - Samsung is introducing 2 new tablets
01:42PM EST - Not just for entertainment. Can also be for work
01:42PM EST - Samsung Galaxy Tab S3
01:43PM EST - Cue slick product video
01:44PM EST - A tablet for entertainment and productivity
01:44PM EST - Glossy glass back
01:44PM EST - alumimum frame
01:44PM EST - silver and black colors
01:44PM EST - 429 grams
01:45PM EST - Ships with Android 7
01:45PM EST - Qualcomm Snapdragon SoC
01:45PM EST - 9.7" QXGA SAMOLED display
01:45PM EST - 97% of DCI-P3
01:46PM EST - Supports HDR content
01:46PM EST - blue light filter for reading
01:47PM EST - It includes Qualcomm's Game Center software to mute notifications while gaming
01:47PM EST - Includes 4 speakers tuned by AKG
01:48PM EST - Auto rotate speakers: audio changes when tablet is shifted between portrait and landscape
01:48PM EST - "a 9.7-inch home theater solution"
01:49PM EST - Claimed 12 hour battery life (video playback)
01:49PM EST - LTE & Wi-Fi connectivity
01:50PM EST - There's a keyboard cover and S Pen for productivity and taking notes
01:50PM EST - S Pen based on Wacom tech
01:50PM EST - Galaxy Tab S3 includes the S Pen in the box
01:51PM EST - S Pen does not use batteries and does not require charging
01:51PM EST - Pressure sensitive
01:52PM EST - There's a new special edition S Pen by Staedtler modeled after a pencil
01:53PM EST - Now for the next product
01:54PM EST - Samsung Galaxy Book
01:54PM EST - "for the user who needs to get things done"
01:55PM EST - Windows 10 2-in-1 device
01:55PM EST - all aluminum chassis with a fan inside
01:58PM EST - Intel Core i5-7200U inside
01:58PM EST - 12" has up to 8GB RAM and 256GB storage
01:59PM EST - Comes with 2 USB Type-C ports on same edge
01:59PM EST - LTE connectivity
01:59PM EST - fast-charging battery with a claimed 10.5 hours of battery life
02:00PM EST - Microsoft representative on stage to discuss collaboration on Windows devices
02:01PM EST - The Galaxy Book seems to compete with Microsoft's Surface and Huawei's MateBook
02:01PM EST - [my wrist is cramping]
02:02PM EST - emphasizing Windows 10 security
02:02PM EST - can use Windows Hello with Galaxy Book
02:03PM EST - Office 365 + Windows 10 for productivity
02:03PM EST - Full S Pen functionality and features (Air Command, etc) on Windows
02:04PM EST - Adobe Photoshop recognizes S Pen for enhanced functions
02:05PM EST - Adobe on stage demoing S Pen with Photoshop
02:06PM EST - The S Pen inking is smooth and tracks with the pen well
02:07PM EST - The keyboard cover (included) is backlit (powered by the tablet, no battery) and has similar key travel to laptop
02:08PM EST - Tablet connects to keyboard magnetically
02:08PM EST - Samsung Flow: software that provides integration between Galaxy Book and other Galaxy devices
02:08PM EST - Unlock Galaxy Book with fingerprint sensor on Galaxy phone
02:09PM EST - Notifications from phone show up on Galaxy Book
02:09PM EST - You cannot take or receive calls on Galaxy Book, though, like you can with MacBook/iPhone
02:09PM EST - That's it for tablets
02:10PM EST - Now VR
02:10PM EST - Gear VR has "democratized the VR experience"
02:11PM EST - New Samsung Gear VR with handheld controller with touchpad from Occulus
02:12PM EST - hand tracking opens up new experiences
02:12PM EST - Gear VR Control will come with Gear VR
02:12PM EST - Just one more thing!
02:13PM EST - Galaxy S8 teaser in progress
02:13PM EST - 3/29/2017
02:14PM EST - Galaxy Unpacked event for S8
02:14PM EST - And that's it!
02:15PM EST - Time for some hands-on time with the new tablets
18 Comments
View All Comments
Trixanity - Sunday, February 26, 2017 - link
I'm guessing the projector exploded, so they had to get an intern to go out into the city to get a non-Samsung projector.Jokes aside: what's the point of holding all these live presentations when articles have been written by the tech media beforehand?
Ian Cutress - Sunday, February 26, 2017 - link
Having early PRs helps us from having to write it up during the event and racing to be first. Mind you, we only got them 60 mins before the event. Quite often a few nuggets are in the press event only, but the press event is the precursor to having a hands-on. It's like an exchange program - sit through the presentation, think of questions, then go ask them with a hands-on with the device. That's when we write our hands on. :)Ian Cutress - Sunday, February 26, 2017 - link
Though some companies raise the embargo mid-presentation, or end-presentation. It's rare to get an embargo time of when the presentation starts.Trixanity - Sunday, February 26, 2017 - link
Fair enough. It just looked like multiple outlets had articles up before all the presentations which made me wonder and it seemed to make watching the actual presentations somewhat redundant as you'd get all the details in a condensed format instead of spending hours on presentations. It's the first time I've noticed the articles be up so early. I appreciate the expediency though. It's a good format for all parties I suppose including readers.Meteor2 - Wednesday, March 1, 2017 - link
I think it's new. Same thing happened with AMD at GDC yesterday. Embargo was lifted at presentation start, not end.austinsguitar - Sunday, February 26, 2017 - link
am i the only one extremely uninterested in this device? no?Michael Bay - Sunday, February 26, 2017 - link
Which one.SpartanJet - Sunday, February 26, 2017 - link
Yes the ADroid device is so boring and useless.Now the windows 10 device is very interesting and has an OS that is actually useful.
theuglyman0war - Tuesday, February 28, 2017 - link
With the New 27" pen enabled RealSense AIO's coming out I was hoping Samsung would come out with an AMOLED/HDR10 version for some Zbrush Maya pressure sensitive/color accuracy heaven.As expensive as the Microsoft is Not being able to upgrade the GPU and just knowing that HDR10 linear accuracy is here now... It just seems like throwing money in the toilet.
theuglyman0war - Tuesday, March 7, 2017 - link
Hmmm I missed the part where the Tablet was both AMOLED AND HDR...hoping that includes the 12" windows version.
As much as I am loving the the new large pressure sensitive 27" realsense aio size real estate for old school traditional art gestural skills that promote using one's shoulder n elbow into one's stroke rather than the timid carpal inducing wrist motion that small form factors promote ( reinforcing what Art College use teach back in the day was definitely a bad habit )
But if the Windows 12" Tablet has HDR to and that is WCG 10 bit HDR along with that AMOLED screen's true black contrast ratio sharpness and dark drama then I have definitely found my "portable solution!"