Prosumer Picks

Photo hobbyists usually have an investment in a particular lens line and that influences their buying decision. It also seems emotions run high among photography hobbyists, so any hard recommendation in the prosumer area invites a stoning from fans of other systems. However, we like to think we are objective and some recent introductions have reshaped value in the prosumer space.


Nikon pulled out all the stops with the new D90. It basically features the same 12.3MP CMOS sensor as the Sony A700 and Nikon D300 with updated image processing. However, the starting price is $999 and not $1395 or $1795. That will deliver a lot of value to the Prosumer segment.

Nikon lavished most of the features of the D300 on the new D90, including the 3" 920,000 pixel hi-res LCD used on the D300 and Sony A700. The only major exception is the 51-point AF module unique to the D300 and A700/D3; the D90 merely has a fast 11-point AF. Also new to the D90 and missing from the D80 are two flavors of Live View and Auto Sensor Cleaning. Image processing has been borrowed almost in total from the D300 with both cameras now featuring Nikon's Scene Recognition System, and D-Lighting for expanded dynamic range. Continuous shooting speed also jumps to 4.5 FPS from the 3 FPS of the D80.

Nikon also introduced a new standard lens with the D90 in the 18-105mm VR AF-S. The new normal zoom is arguably the best image quality of Nikon's current selection of crop-sensor normal lenses. Last, but not least to some buyers, the D90 features a Movie Mode - a first in this class. Unfortunately, auto-focus is not active in the movie mode so this feature was of limited use in our testing. However, it will be a nice option for shooting subjects that stay in place and don't move much - like still life. In total the D90 is a great value in the prosumer class and hard to beat.


The new Canon 50D moves Canon to the top of the class in crop-sensor resolution again with a 15.1MP sensor and an incredibly wide range of ISO adjustments to ISO 12800. However, resolution tests show about the same results as the 12.3MP Nikon D90, D300, and Sony A700. Noise also increases a bit with the more densely packed sensor, resulting in no real gain in noise-reduction at the top, and a slight reduction in dynamic range compared to the competition.

The 50D does feature a 920,000 dot LCD, which is a significant improvement over the 40D 3" low-res screen. Image processing is also sped up with a Digic 4 processor. While the list price is $1395 for body only, the 50D is currently selling for around $1200.


Canon continued the 40D in their product line and the 10.1MP 40D has become a super value in this class. If you want a top advanced amateur camera but price is a concern, you can find the 40D selling for $799 to $849, which is an excellent value.


Another great value in prosumer cameras is the rugged, pro-sealed Pentax K20D, which is now selling in the $750 to $800 price range. Resolution is a very high 14.6 megapixels, but noise and color shifts can become an issue at higher ISOs. AF speed is not the fastest and neither are continuous frame rates, but as a high resolution photo tool with a huge offering of Pentax AF lenses the K20D is an outstanding value.

If you want a more rugged pro Nikon body, 51-point AF, and a few more features - at a higher price - the Nikon D300 is a good choice. The Sony A700 uses the same Sony 12.3MP sensor as the D300, and it is very fast and capable.  Sony has been running a $300 off special pricing recently, presumably because a replacement model is expected at PMA early next year.  The A700 lacks any kind of Live View if that feature matters to you, but Live View is pretty basic and very slow in most of the DSLR competition so it is more a checklist feature than truly useful.

If you are an Olympus fan, you will need to wait for a couple of months. Olympus has announced the new 12MP E30 that brings most of the great E3 features, including its super fast AF module, down to a lower prosumer price point. The E30 will not ship until early 2009.

Entry Interchangeable Lens Full-Frame DSLRs
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  • gaston1 - Friday, November 28, 2008 - link

    I totally agree about the Pentax part. How can one mention Canon 40d and 50d and totally miss to mention the 14.6 Megapixel K20D which is currently selling for less than $750 and is actually loaded with pro features!
  • DragonzFx - Thursday, November 27, 2008 - link

    I own a Fuji S100FS and for the price I paid ($720cdn tax incl). That
    is a lot of camera for the money in my opinion. It would have been nice to see this camera reviewed in your article as it is a great bridge camera. It is so feature rich and gives you the equivalent of a camera having anywhere from 35mm equivalent of 50mm Wide Angle all the way up to400mm Telephoto due to the 14x optical zoom. You can shoot fully manual or auto. In Jpeg or Raw, this camera does it all without the need to change a lense. And it uses a Li-on battery not AA's lol. Just my 2cents
  • Johnmcl7 - Thursday, November 27, 2008 - link

    "If you are an Olympus fan, you will need to wait for a couple of months. Olympus has announced the new 12MP E30 that brings most of the great E1 features, including its super fast AF module, down to a lower prosumer price point."

    I assume you're referring to the E-3 rather than the E-1 and it's geriatric AF.

    John
  • Wesley Fink - Thursday, November 27, 2008 - link

    Yes, you correctly point out the E-3 is the Zippy AF master with 11 double-croos AF points (44 segments). I have corrected the typo.
  • Dennis Travis - Thursday, November 27, 2008 - link

    I just purchased the Canon A590 IS because I did not have a lot of $$$. It totally blows away my way more expensive Digi. It's an amazing little camera for the price and in spite of the price also. I took it to the opening of the Apple Store in my city and every picture was first rate and even though it was very crowded in there and I was in a hurry to get some shots, the IS did it's job. Not one bad pic in the lot and I took over 100.

    So many great features also with both aperture and Shutter Priority which is amazing at that price point. Canon did an excellent job with the A590 IS. I highly recommend it to anyone on a budget that wants a lot of control over your pictures.
  • brokensoul - Thursday, November 27, 2008 - link

    No word of DxOMark ? new website, quite handy to judge pure Raw quality of sensors, but it could do with some explanations.. :-P
    Nice work though, quite a broad coverage of the camera market
  • dani31 - Thursday, November 27, 2008 - link

    Where is Panasonic DMC-LX3, probably the best compact in the world?
  • zzzxtreme - Monday, December 1, 2008 - link

    I agree, Panasonic DMC-LX3 is one of the best compact. It is what reviewers claim, almost like a $5000 Leica compact.
  • Wesley Fink - Thursday, November 27, 2008 - link

    We do agree the DMC-LX3 is a terrific Point-and-Shoot, but at $500 it is more than we can justify for a compact in today's market. As we stated in the review it is very hard to justify spending more than $250 to $300 in today's market with DSLR's starting at $400.

    The Panasonic G1 interchangeable lens large sensor - which was selected as the best entry large-sensor - is significantly better and more flexible than the LX3. With some selling it for $649 and special promotions getting the price below $500 in some cases the G1 is the camera we sould buy in this price class - or the Sony A200 2-lens kit or the Canon XS kit.
  • PrinceGaz - Thursday, November 27, 2008 - link

    If you've got $500 to spend on a camera, and it's a choice between a quality compact you can slip into your pocket for everyday use, or an SLR which will normally be left at home, I'd spend the $500 on a compact.

    Whilst the SLR can no doubt take better pictures, that's of no value whatsoever unless you actually have it with you. The SLR won't be taking any pictures when it was left at home, while the compact is always ready to be used at a moments notice.

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