Sony A350
Several months ago, Sony introduced the mid-level A350 with a 14.2MP CCD sensor. The Sony CCD is unusual in that it is the only recent new sensor introduction that is not based on CMOS technology. The A350 is aimed at the top of the entry-level market and Sony targets the A700 at the prosumer/serious amateur market.
In testing the A350 it is clear that Sony is already performing quite a bit of in-camera noise processing with JPEGs produced by the A350. This is very similar to the in-camera processing performed by Canon and Nikon, although a book could be written on the subtle differences in "noise reduction philosophy" among these three companies.
Even with significant in-camera processing Noiseware can improve image quality at higher ISO settings, making those higher speeds more useful for the photographer using an A350. Improvements are much more subtle than the Sigma SD14 and Pentax K20D improvements but they can still be clearly seen.
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Degloriath - Monday, July 28, 2008 - link
Thanks for the article, noise is certainly always a problem in digital photography. I've messed around with different noise-reduction methods via Photoshop itself, as well as a plugin called Noise Ninja which usually worked pretty well for myself. All in all it takes some patience and tinkering to ever get it perfect. :) Perhaps I shall look into the mentioned program as well.