UPDATED: New full-size image downloads are included for the Sony A350, Canon 5D and Pentax K20D at a constant f4.0 at all ISO settings. Crops on page 6 are now actual pixels with no size reduction and were extracted from the updated images.

When Sony secured victory for Blu-ray a couple of months ago, it was difficult not to reflect on the Betamax vs. VHS battle that Sony lost many years ago. Those around at the time will remember that Betamax was the superior format but VHS won with licensing, availability, and lower prices. The Blu-ray victory was quite a contrast - this time being promoted by Sony who secured the exclusives they needed to assure Blu-ray the winner. As with VHS, however, it appears in the short term that the inferior format won again as Sony is only now introducing features to Blu-ray playback that were introduced with HD DVD almost two years ago. Those who review technology often see less capable technologies win based on dollars thrown into promoting a product and buying distribution channels.

Why does this matter in the Digital SLR market? It doesn't as far as DSLR reviews are concerned, but it does put into perspective the fact that Sony is a massive player in the electronics arena, and Sony plays (and pays) to win. When Sony absorbed Minolta it wasn't long until the A100 launched the 10MP (megapixel) wars, even though the A100 was in reality a Minolta 5D upgraded with the new Sony sensor. Great things were expected after this first foray, but it took Sony quite a while to begin putting their stamp on the DSLR market.

Last October the A700 prosumer Sony launched with a new 12.2MP CMOS sensor and 5FPS burst speed in a rugged magnesium semi-pro body. The A700 is still based on the Minolta 7D digital SLR but it is more "Sony" than the A100. This was followed at January CES with the A200 update to the A100 - now targeted at a street price of $599 with a kit lens. A month later at PMA, Sony surprised the market with two more entry level digital SLR cameras that feature what we found to arguably be the best Live View in any SLR.

No one else in the DSLR market has introduced so many new cameras in such a short period of time. There are now Sony entry models at $599, $699, $799, and $899. The A700 is $1399 to $1499, and Sony isn't finished yet. A new Pro level 24.6MP full-frame (presumably to be called the A900) will launch later this year. New Sony DSLR cameras are everywhere, and to their credit, Sony has found ways to differentiate the three entry models.


The A200 shipped about a month ago, and today we are taking a first look at the top entry-level Sony called the A350. It is the only entry-level SLR with a huge 14.2MP sensor, but unlike most recent DSLR sensor introductions, this one is CCD and not CMOS. The A350/A300 are also the only entry DSLR cameras with a tilt LCD. This is coupled with fast AF Live View, which moves that feature to a full-time view alternative with fast auto focusing. Most of the recent DSLR cameras feature Live View that was pioneered by Olympus, but Sony takes the feature from checklist novelty to a truly useful viewing alternative. This makes the transition easier for point-and-shoot users accustomed to Live View composing with the LCD screen.

Current Sony Lineup
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  • GoSharks - Thursday, April 3, 2008 - link

    However, in a typical situation, I doubt anybody is using ISO100 in combination with a 2 second exposure. I do not believe this is a real-world condition.
  • Wesley Fink - Thursday, April 3, 2008 - link

    Agreed. That is another obvious concern. I am very happy to hear suggestiosn on what any of you feel are the best "real-world" test conditions. Nothing is set in stone at this point.
  • Justin Case - Thursday, April 3, 2008 - link

    It's beyond me why AT bothers with this. AT's photography articles are little more than rephrased sales brochures and spec sheets from the manufacturers. Most don't even have photos taken with the cameras (why do I need 7 or 8 photos of the camera itself? I can get that at the manufacturer's site, which is where you downloaded them from anyway), and the testing procedures are inconsistent and amateurish to say the least.

    There are dozens of photography sites out there that have tested these and a lot of other models, using relevant methods, and with reviews written by people with years of experience with all sorts of different cameras and all sorts of situations (film, digital, studio, wildlife, holiday snapshots, etc). Heck, there are forum posts at DPReview with more information and better test shots than all AT "photography" (meaning camera spec sheet) articles put together.

    If you're not going to at least attempt to offer something that all those sites aren't offering, why bother? If you can't offer expert opinion, at least include a lot of samples, so people can get an idea of what each camera can deliver in different situations. As it is, these reviews seem like something out of a teenager's blog, put together in one afternoon, and reflect negatively on Anandtech's image of professionalism.

    I guess it's all about filling the space between the ads...
  • Deadtrees - Thursday, April 3, 2008 - link

    I'm amazed how the comparsions are poorly done.
    The more look at it, the more I find problems.

    1.K20D - Saturation:Normal, Sharpness:High, Contrast:Hard
    A100 - Saturation:Normal, Sharpness:Normal, Contrast:Normal

    I hope you know those changing those parameters can impact image qualities. Let's see what's possible: I can turn down sharpness/contrast/saturation of camera A and turn up those values on camera B and come out with a conclusion that camera A produces blurry, faded colored, and low noise images with better dynamic range/tonal reponse, and than camera B.

    2. K10D: 1.5 sec, 5D: 1 sec. (of exposure time)

    Even after numbrous posts about setting the same exposure, you re-shot images with different expososure settings. As I mentined earlier, 5D and some other cameras has different ISO standards (ISO 100 being 125, 3200 being 4000) and along with different exposure mechanism, this could've resulted the difference as you used AV mode. However, you should've mentioned it if it's the case or just set the same manual exposure settings.

    Also, what kind of long shutter noise reduction setup did you have? Without mentioning it and understanding it, the reivew of the samles are pointless.

  • Wesley Fink - Thursday, April 3, 2008 - link

    Actually I reviewed the A350 and not the Sony A100, but I understand it was an honest mistake. I wish you could provide me the same courtesy.

    Frankly you would be amazed at the level of integrity at AnandTech in terms of presenting accurate data in as unbiased a manner as possible. Our ad agency is completely separate from AT and we don't even see data on who the biggest advertisers are. That is by design.

    We have stated many times that we have no desire to mirror the large established photo sites. I have read and enjoyed them for years, but they are not everyone's cup of tea. Most of our readers are intimidated with the depth of info at the dedicated photo sites and they have asked us to provide reliable information at a lower level that is more accessible and requires less specialized knowledge. That is our intention.

    I do understand the impact of noise reduction algorithms on image detail. I also understand the potential impact of adjustments in sharpness and saturation. I will use that knowledge to try to test DSLRs as fairly as possible, but delving deeply into those variables will not be a standard part of our reviews in the near future. Perhaps we will do more standard testing of those variables down the road.
  • Deadtrees - Thursday, April 3, 2008 - link

    There're many things you need to know before you can be, at least, a fair reviewer. Reading your reviews and replies, I doubt if you even have a somwhat basic knowldges. When I said that certain cameras have different ISO standards, you had no idea what I was talking about. How can you make conclusions about any cameras noise level without knowing this?
    Not only that, what kind of reviewer tests image resolution/noise level using different aperture values?

    On the other hand, do you know that noise reduction algorithm differs from brands to other brands? What's even more confusing is that even cameras from a same brand have different noise reduction system. For instance, noise reduction on Nikon D200 will kick in After ISO 400 even if you turn it off in the menu and it's not the same way in other Nikon cameras.
    Without knowing this, you might just think that you tested cameras equally as you've had the same setup but it's not.
    Before doing the test and writing up the review, did you care to know the noise processing mechnisms of those cameras? I doubt so.

    Look at images from A350, in order to maintain low noise, it utilizes way too much noise reduction(more like smearing) that results great loss of deatils. Hell, it even looks like water painting. Sure, the noise is low but with the cost of loss details.
    Given that, your saying "The good news about the sensor is that output is very clean and noise remains low up to ISO 1600" is quite thoughtless.

    Again, you're the reviewer of Anandtech and that means something. It means you shouldn't write a review that is more like a blog posting of somebody on the internet.
    I know it's a computer hardware site but the respect Anandtech has achived should reaim even in camera reviews. Readers shouldn't be the victim of amateurish reivews.
  • Heidfirst - Thursday, April 3, 2008 - link

    "Look at images from A350, in order to maintain low noise, it utilizes way too much noise reduction(more like smearing) that results great loss of deatils. Hell, it even looks like water painting. Sure, the noise is low but with the cost of loss details."
    Experience with the A700 says that this can be due to the processing software used & afaik the A350 uses the same file format as the A700 - e.g. ACR does a poor job (in the same way that it did a poor job with the Oly E-3 until Adobe issued a patch for it) whereas e.g. Bibble handles it better.

    So, at the end of the day we are not only comparing the individual sensor output but the camera's processing (& as mentioned there may there be also be differences between camera settings - e.g. what one calls a high setting may not be the same as that on another), the lens quality & how the processing software used handles the individual output.
    That's quite a lot of variables to get a truly level playing field fora comparison.
  • Wesley Fink - Thursday, April 3, 2008 - link

    Of course I knew what you were talking about when you mentioned ISO variance among cameras at the same ISO setting. I am always willing to listen to constructive criticism, but I have little patience with comments that are self-serving grandiosity. I have made a living as a PRO photographer - have you?

    You should also mention that almost every NEW camera that has been tested for ISO speed variation is today largely correct in the reported ISO. I am aware of the issue but its importance today is low and not that signigficant to our intended audience. The biggest offender was Canon, and their newer cameras are now testing correct as well. I doubt, however, that your real goal was to share information. It sounds from your tone that your goal was to belittle rather than educate or provide constructive criticism..

    I don't know everything, but you haven't mentioned one thing that I don't understand, so please get off your soap box. We have stated many times that we have no desire to mirror dpreview. They are a terrific site for photo information and in-depth reviews. I have read and enjoyed them for years, but they are not everyone's cup of tea. Most of our readers are intimidated with the info at the dedicated old school photo sites and they have asked us to provide reliable information at a lower level. That is our intention.

    I also briefly discussed the impact of noise reduction in the review and I am keenly aware of the ongoing discussion about the impact of noise reduction schemes on image detail. I also am aware the K10D is best RAW and the noise reduction algorithm is poor, but that is from my experience with the camera. I might add that the K20D behaves differently - from experience - but you don't know that yet because while I have done a first hands-on look at the K20D, the major photo sites haven't posted any real reviews of the K20D yet.

    Yes, we made errors in this first real DSLR review, but we have worked diligently to correct them. I have just posted the crops and full images for the reshoot with the Sony A350, so all images are now consistent in shooting conditions and they can be fairly compared. I think you will find what I concluded in my initial review can now be more clearly seen in the crops and full images.

    We are obviously too basic for your tastes and I wouldn't want your head to hurt with the drivel you see here. By all means continue to get the information you need from the current established photo sites. We are aiming to provide reliable information to a wider cross-section of users and we will not likely satisfy the level of detail you seek.
  • cputeq - Wednesday, April 2, 2008 - link

    I just wanted to give you guys props for trying to "make things right" ;)

    We're all guilty of missteps sometimes (hell, I'm King Screwup..just witness my home improvement attempts!), so it's good to see you guys take this in stride and do what it takes to correct any apparent errors while also trying to improve the review.

    So, I hope you guys don't get too disgruntled with some of the forum posts -- people type stupid crap on the web every day ;)

    I look forward to seeing the reshoot -- and yeah, btw, the proper crops are now showing up for me on page 6. All I have to say is "wow". The ISO 400+ crops are horrible for the Sony :( I'll be interested in knowing the culprit, as I couldn't imagine a camera of this caliber looking that noisy at 400.

    While a smallish printout may not count, so people (like myself) are cursed and look for the smallest stupid details in pictures!

    Thanks again for all you guys do!
  • Wesley Fink - Wednesday, April 2, 2008 - link

    Your comments are sincerely appreciated. I suspect the f4 reshoot with fixed f4 aperture will fix the apparent Sony issues. THe first crops, with the Sony at f2 and the Pentax and Canon at 1.4, made the Sony look like the better camera, which is not the case. In the reshoots the K20D and 5D look more as you would expect. We will post the new A350 crops and images late tomorrow assuming the camera is received as promised.

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